Menu
Zamknij

AIRLINE MARKETING & MANAGEMENT (opr. miękka)

Biblioteka biznesu

Opis

Through six previous editions, "Airline Marketing and Management" has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines; an explanation of the US/EU 'Open Skies' agreement and analysis of its impact; the increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted; product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins; changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras; airline websites and their role as both a selling and distributing tool; and, the future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed aby detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Opinie - 0 opinii

+ Dodaj opinię

PODOBNE PRODUKTY

Biblioteka biznesu, Film Marketing
od 278 40

1 oferta

Film Marketing

  • ISBN 9781138013360 
  • Autor Kerrigan, Finola 
Porównaj
Biblioteka biznesu, Stakeholder Involvement in Social Marketing (opr. miękka)
od 188 16

1 oferta

Stakeholder Involvement in Social Marketing (opr. miękka)

  • ISBN 9780367641542 
  • Oprawa miękka 
  • Ilość stron 224 
  • Rok wydania 2022 
Porównaj
Biblioteka biznesu, A Practical Guide To Indie Game Marketing (opr. miękka)
od 174 05

1 oferta

A Practical Guide To Indie Game Marketing (opr. miękka)

  • ISBN 9781138801547 
  • Oprawa miękka 
  • Autor Dreskin, Joel 
  • Ilość stron 170 
  • Rok wydania 2016 
Porównaj
Biblioteka biznesu, Digital and Social Media Marketing (opr. miękka)
od 164 03

1 oferta

Digital and Social Media Marketing (opr. miękka)

  • ISBN 9780367236021 
  • Oprawa miękka 
  • Ilość stron 336 
  • Rok wydania 2020 
Porównaj
Biblioteka biznesu, Marketing for Tourism and Hospitality Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok (opr. miękka)
od 212 30

1 oferta

Marketing for Tourism and Hospitality Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok (opr. miękka)

  • ISBN 9781138121294 
  • Oprawa miękka 
  • Ilość stron 594 
  • Rok wydania 2019 
Porównaj

Strona korzysta z plików cookies w celu realizacji usług i zgodnie z Polityką prywatności. Możesz określić warunki przechowywania lub dostępu do plików cookies w Twojej przeglądarce.